Freken BOK and Smile brands awarded “Choice of the Year 2020” in four countries

Freken BOK brand became the winner of “Choice of the Year” International Competition in the “Kitchen Products” category in Ukraine. Freken BOK also received a gold medal in this competition in Kazakhstan, Belarus (for the third year in a row) and in Russia, where brand became “Product of the Year” for the second time in Household category.

Smile brand received the international award “Choice of the Year” in “Wet wipes” category in Belarus and Kazakhstan.

“Due to the pandemic and changing consumers’ behavior patterns in 2020, household and hygiene products gained special importance. Personal hygiene, home comfort and cleanliness became even more important to our consumers. So, we adapted our products to modern needs, expanded the product lines with antibacterial effect, improved production processes and increased the volume and geography of our export business. Thus, the excellent evaluation of Biosphere corporation flagship brands from consumers in different markets once again proved the high quality of our products”, – said Vadym Fetisov, Export Director in Biosphere corporation.

The Gold Medal of the “Choice of the Year” International Competition is awarded annually to leaders in various product categories. The winners in each category are determined according to the results of a unique methodology, and the base of respondents with all socio-demographic data and answers is freely available for each participant of the competition. The project was initiated by Fеstivals International (USA) and European Foundation for Social Research (Brussels, Belgium), and European Chamber of Commerce Industry and Trade (Brussels, Belgium).