Biosphere Corporation and Smile brand launched social project starring children
The main purpose of the project is to show how the children feel during the quarantine and to encourage parents to spend more time with them – talk, explain, play, hug and smile!
“The children understand very well what quarantine is and how it affects the life of the family. They gave completely adult and wise answers. Of course Smile brand is about proper hygiene habits and it has a positive tone of voice, but we believe that it’s important to take a social mission and show the parents how important it is to pay attention to the children”, – comments Alexei Bezugly, Global Marketing Director ща Hygiene business in Biosphere.