To create and to represent successful brands and household goods and personal care goods that are of high quality, up-to-date, present positive emotions and satisfy various customer demands and tastes

To expand

Means to be a large and reliable manufacturer and supplier

To speed up

Means to be a dynamic company, to launch new products, to respond to the market changes

To develop innovative solutions

To anticipate consumer needs and to be the industry trendsetter for the product and distribution

To develop

To be among the top three manufacturers of household and personal care goods in the territory of the CIS

To be a team opposite to being careerists

Openness to changes and development

Quality and innovations in every aspect: product, technologies, management

Discipline and self-discipline

To achieve goals and to score the achievements

Freedom of expression

Care for those we work with

Entrepreneurial spirit

Ambitious aims

Initiative